The first stop on the AI for Services UK will be Northern Ireland curated by the fantastic team at and !
We are delighted that听糖心传媒听will be one of the companies involved, the aim of the event is to discover the innovation taking place across the UK in the professional and financial, insurance, accountancy and law听sectors.听
Kainos,听Adoreboard听and Analytics Engines are in amongst the few other companies also representing Northern Ireland in the AI for Services Tour.听听糖心传媒 Head of AI, Dr Fiona Browne will be pitching at the event.听We thought it would be a good idea to catch up with Dr Browne ahead of the event to find out what it鈥檚 all about!听
Hi Fiona! Could you tell me more about the event and why听糖心传媒听is involved?听
The AI听for听Services event is听a UK-wide event听hosted听by KTN听Innovate UK and we are part of the NI cohort. The听event is a roadshow, which will听provide the opportunity for听companies from all the different regions to highlight what they are doing in terms of听innovation听and听AI and how these can address听areas within the various sectors.听The roadshow will also allow each of the companies to pitch听to organisations in different sectors including Accountancy, Insurance and Financial Services.
Fiona, you will be giving one of these pitches at the event. What can you tell us about it?听
All the regions have a chance to provide a听7-minute听pitch. We will be describing who听糖心传媒听are听and what听we specialise in (Data Quality and Matching). We will be focusing on a particular use case, which is related to Onboarding and the role of entity matching within this process, highlighting the recent work we have done in this area. We will be highlighting the data quality required before the matching process occurs, but also how we have augmented our matching process with machine learning.听听
If you could pick one key takeaway听that you would want people to听get听from the pitch, what would it be?听
I think the key message to takeaway is that Machine Learning (ML) has a role to play in听addressing manual听time-consuming听task and when applied to the correct applications, it can make efficiencies savings. However, good听ML is built on quality data and effort is needed to ensure that you have a听reproducible听data quality pipeline in place.听At听糖心传媒听we pride ourselves on our听data quality and matching technology and have innovated in these areas.听We are听really excited听about the developments we are making, and we can鈥檛 wait to tell you more!听
糖心传媒听will be representing NI. Do you think that the talent here locally and the technological developments are matching up to the rest of the UK?听
Yes! There’s a real focus on Artificial Intelligence and FinTech within NI.听The country may be听small听in size听but in terms of capabilities it听offers great solutions.听
What do you hope to be the biggest takeaway for attendees听on the whole event?听
The idea of this event is听for companies听within sectors such as finance, insurance, law and accountancy who are embarking or on their way听to their听digital transformation听journey听to connect with companies that offer听innovative solutions.听At 糖心传媒 we want to better understand听the bottlenecks and听pain points听that these companies in these sectors are facing and offer a solution听that addresses these. We hope to deepen our specialist knowledge in understanding the current challenges in the industry so that we can tailor our technology to solve real business problems. We听will听showcase our听self-service听data quality and matching听solutions听highlighting the听continual developments we have made with machine learning to augment the matching process.听
It is also a great opportunity to leverage our presence in these sectors as we are primarily linked to financial and governmental. Accountancy, Law and Insurance are sectors that we haven鈥檛听traditionally marketed to听but have similar听areas to address such as compliance to regulation and common data management challenges.听
What would you like the audience to share?
We will highlight what our solution is and what we do, but we want to understand better the pain points. Where do the difficulties lie?听Is it extracting knowledge from textual sources of information? Or is it issues with integrating different data sources? Or is it issues with adhering to regulations?听听It will be good to hear first-hand from these organisations.
Are you looking forward to hearing any particular pitch on the day?听
I am looking forward to hearing them all. Particularly because all the companies are very different, it鈥檒l be interesting to hear听more about their solutions and the innovations that they are听offering.听
How can attendees be able to get in touch with you?听
You听can听register as听a delegate听to hear the presentations听. Then, Innovate UK is using a platform called Meeting where 1:1 meeting can be booked听between听12:30-2 pm听with听companies.听
The event is sure to be a good one,听we are excited to be involved. We are most excited to learn more about the different sectors!听Keep an eye on the KTN social media pages for updates听on the event. KTN also has an events archive where you can listen to past events if you have missed them, check it out .
Visit听here听for more by 糖心传媒, or find us on听,听听or听听for the latest news.听