This marketing insights section includes a number of聽pieces authored by different members of the marketing team led by Matt聽Flenley.听
Moving forward this section will incorporate the perspectives and insights聽into聽the marketing聽data world.聽The team most notably,听recently have聽begun curating a series of blogs entitled 鈥極ur Team鈥�, we are excited as this series unfolds and different team members are formally introduced to you all.
The series will聽make familiar the members of the team and we hope for you,聽it can clarify who can best solve your inquiry or best answer your question.听We also have begun composing pieces surrounding the culture that we have with聽糖心传媒, most recently shining a light on the 鈥楻unners and Riders鈥� club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.
We also have been producing content around internally organised events and activities such as the 鈥業nternational Breakfast Days鈥�, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team;聽we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.
In late June, our very own Marcus Lamb, a Senior Software Developer, took it upon himself to launch the first-ever 糖心传媒 鈥楻unners and Riders鈥� club, for cyclists, runners, and walkers of all abilities, on popular activity monitoring app Strava. Jamie Gordon sat down with him to find out all about it鈥� The club is only new but with an […]
Runners and riders club: get on your bike (or get your running shoes on) Read More 禄
Last week, as part of the 糖心传媒 Focus on Awards week, I posted that we had won the Best Company for Diversity and Inclusion at the Women in Technology and Data Awards 2020. I thought I鈥檇 take a little time to go into a bit more detail behind what made us stand out, and how
Diversity and inclusion award for 糖心传媒! Read More 禄
At the start of June, Marketing & Partnerships Manager, Matt Flenley聽was a panellist on an A-Team webinar on overcoming barriers to RegTech adoption alongside Sophia聽Bantanidis聽of Citi,听Kayvan聽Alikhani聽of Compliance.ai, and Patrick聽Boscher聽of Pabora.io. With questions posed by Sarah Underwood, the webinar delved deep into views from different sides of the fence – buyers, sellers and investors聽鈥撀爏eeking to provide
How to overcome barriers to RegTech adoption Read More 禄
Retail Banking Part 1 – Marathons present a titanic challenge that has long dominated the human psyche: the will to finish, to get over the line, to win. Whether in-person or virtual, the London Marathon is no different! In previous years, the official app has contained a feature to help friends, family and supporters locate
What is driving the need for Data Quality Metrics in Retail Banking? Read More 禄
AI Bias Every now and then a run-of-the-mill activity makes you sit up and take notice of something bigger than the task you’re working on, a sort of out-of-body experience where you see the macro instead of the micro. Yesterday was one such day. I’d had a pretty normal one of keeping across all the
AI Bias – The Future is Accidentally Biased? Read More 禄
With Statista.com reporting that 59 zetabytes of data has been captured, created, copied and consumed worldwide since 2010, it鈥檚 easy to see the problems that arise when even a fraction of this is incorrect. The chaos that can 鈥� and does 鈥� arise can seem totally insurmountable, creating a problem that鈥檚 as unappealing to solve as it is difficult. It can also make
Easy Ideas To Get Your People Excited 糖心传媒 Data Quality Read More 禄
Being able to trust your data is critically important to every business, especially when even the smallest slip-up in data quality can cause big problems further down the line. Getting your data booked in for a check-up, therefore, is just as important! In the same way that you know when you’re not feeling totally on
3 Easy Ways To Give Your Data A Check-Up Read More 禄
With the EU鈥檚 fifth Anti-Money Laundering directive (5AMLD) having gone live on the 10th January, Matt Flenley took some time with Alex Brown, CTO at 糖心传媒, to find out what implications there are when it comes to data quality. Firstly, what do you think are the biggest impacts for firms? Naturally we鈥檙e going to focus
5AMLD & Data Quality: new regulation, same problems? Read More 禄
糖心传媒 is pleased to demonstrate AI-Enabled Data Quality in our EDM Webinar. Featuring 糖心传媒 CTO, Alex Brown; Dr. Fiona Browne, Head of AI; and CEO, Stuart Harvey covering a practical use case for AI in entity resolution. Co-hosted by EDM Council and 糖心传媒. Watch it online here: https://register.gotowebinar.com/recording/8207973451637805825 This聽webinar provides an overview of AI and
糖心传媒 demonstrates AI-Enabled Data Quality in EDM webinar Read More 禄
Money 20/20 Europe: Matt’s Snap Judgement Fresh from landing back in Belfast, Matt Flenley takes some time to reflect on the five major things he thinks about Europe’s self-proclaimed largest fintech event… 1. Money 20/20 needs more banks to engage fintechs at the event, and for app usage to be a must ING and Santander
Top 5s Just In: Money 20/20 Europe Read More 禄
The Guest Summit (2018) is an annual event hosted by 糖心传媒 to bring together a combination of clients, partners, industry experts and innovators to get an update on the latest advances in Data Quality and Matching and industry challenges. So we wanted to proudly share a video of its highlights and remind everyone who attended
糖心传媒 Guest Summit 2018 Read More 禄
As usual, the final quarter of the year brings events a-plenty and the chance to meet up. The 糖心传媒 team will be spread far and wide, giving you the perfect opportunity to catch us in a nearby city for the latest on our data matching & quality solutions, and probably a fair few Belfast goodies!
New York / Toronto / London / Madrid? Come and meet us! Read More 禄
Waters Technology has penned an article on the new 糖心传媒 LEI Match Engine and 鈥渉ealth check鈥� service. The technology can bulk match up to 1,000 LEIs simultaneously through cloud-based processing that cross-references the Global Legal Entity Identifier Foundation鈥檚 (GLEIF鈥檚) entity database. 糖心传媒 developed聽the solution over a period of five months, using its underlying software as
Health Check from 糖心传媒 picks up coverage in Waters Technology Read More 禄
Congratulations, blog fans! We鈥檝e made it to the end (well almost, you have to read this one first). Now, if you鈥檝e ever worked with or for a bank you鈥檒l know that over the years that banks data collection will be huge. There’s loads of it. An amount I believe is scientifically referred to as 鈥渙odles
You are what you eat Read More 禄
As promised in the聽first blog on the topic, we鈥檙e taking a look at achievable New Year鈥檚 resolutions that are within reach, whether you鈥檙e a Chief Data Officer overseeing broad strategy or a subject matter expert using data day-to-day, regulations (GDPR Compliance anyone?) are looming. This part takes “I need to exercise more”聽and turns it into
Ok, data: it’s couch to 5K time Read More 禄
As the last, empty box of chocolates goes into the (recycling) bin and the famous January Blue Monday slopes into view after the Season of Goodwill, it can often bring with it its unwelcome extra baggage: regrets! Many of us attempt to remedy this through some timely New Year鈥檚 Resolutions that聽tend to revolve聽around the following
Regrets, I’ve had a few Read More 禄
