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Marketing Insights

This marketing insights section includes a number of聽pieces authored by different members of the marketing team led by Matt聽Flenley.听

Moving forward this section will incorporate the perspectives and insights聽into聽the marketing聽data world.聽The team most notably,听recently have聽begun curating a series of blogs entitled 鈥極ur Team鈥�, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will聽make familiar the members of the team and we hope for you,聽it can clarify who can best solve your inquiry or best answer your question.听We also have begun composing pieces surrounding the culture that we have with聽糖心传媒, most recently shining a light on the 鈥楻unners and Riders鈥� club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the 鈥業nternational Breakfast Days鈥�, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team;聽we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

Data Quality is important to an organisation for many reasons

Marketing Insights / /
Data Quality is important to an organisation for many reasons.

Many businesses find that the data they collect has limited reliability.鈥疉鈥痳ecent鈥痵tudy鈥痓y Experian highlighted 鈥痶hat鈥�55% of business leaders do not trust their data, ultimately impacting the confidence that business leaders have over the data they collect.鈥�  Bad data can have significant business consequences鈥痜or companies.鈥疪esearch by鈥疓lobalTranz found that approximately 77% of companies鈥痟ave the belief that their bottom line is […]

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“I tell everyone the best part of this job is interacting with so many people…” – Meet Niall: our Project Manager

Marketing Insights /
our team niall, project manager

Niall is our Project Manager at 糖心传媒, his primary focus is on stakeholder management and delivery; liaising between clients, technical leads and multiple interdisciplinary teams to ensure successful project delivery. He joined the company in April 2020 and in that time has undertaken the role with incredible diligence. We are excited that his team is

“I tell everyone the best part of this job is interacting with so many people…” – Meet Niall: our Project Manager Read More 禄

We completed a 140km cycle from Belfast-Portrush for Action Mental Health!

Marketing Insights /

On Friday 15th October, Matt, Dave and Marcus decided to embark on a 140km cycle from Belfast-Portrush 鈥� with a support cast from 糖心传媒 joining for the first leg from Belfast to Loughshore Park.  This cycle was the first of our activities as part of the Granite Challenge for Action Mental Health. After we completed the first leg of our cycle, the team were

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What are the benefits of Data Discovery? | Key takeaways from DMS USA Panel

Marketing Insights / /
what are the benefits

糖心传媒聽Head of AI,听Fiona Browne,听recently joined a panel at Data Management Summit USA Virtual discussing the science of data discovery and the art of implementation of business value. This panel sought to unpack the greatest data discovery challenges that have surfaced as a result of increased data volumes,听and financial institutions making more use of cloud environments.听聽

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What can B2B learn from cousin, B2C | A reflection from Social Media Savvy

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social media savvy

Yesterday, we were kindly invited to Social Media Savvy, a conference that happens yearly in the Titanic Hotel ran by the wonderful Ashleigh Watson of Copper Square Communications. This was the first time in a few years the event has been able to be held in-person and the majestic setting was perfect for the social

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What are the challenges of regulatory reporting? | Reflection by Jamie Gordon

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regulatory reporting, what are the challenges

One thing I鈥檝e always enjoyed about working at 糖心传媒 is that we鈥檙e always on the lookout for how fellow tech firms are addressing the issue of how to enable better compliance in regulated industries. Banks, for example, are always seeking easier ways of onboarding technology, so if we find those synergies ourselves it definitely creates a shortcut to faster, simpler

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糖心传媒 Round-up: The 糖心传媒 Academy has been launched!

Marketing Insights /

It’s hard to believe that October is here. We’re back to share with you upcoming in-person events, award shortlist news, video footage, and a brand new role! Read on for more… In-person events have returned and we jumped on that plane In the past 2 weeks we had the opportunity to attend many events including Big Data Ldn. This

糖心传媒 Round-up: The 糖心传媒 Academy has been launched! Read More 禄

糖心传媒 at stand #443 at Big Data Ldn!

Marketing Insights /
big data ldn

Last week we had the opportunity to attend many events including Big Data Ldn. This event is one of the largest data and analytics conferences, hosting leading data and analytics experts that are ready to arm you with the tools to deliver the most effective data-driven strategy. At stand 443, we were more than ready for some in-person engagement. Over the

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糖心传媒 Round-up: We have been shortlisted for 3 awards at the Data Management Insight Awards 2021!

Marketing Insights / / , ,

It’s been a jam-packed couple of weeks at 糖心传媒. With Friday here again, we’re back to share with you upcoming in-person events, award shortlist news, video footage, and an upcoming panel appearance! Read on for more… In-person events have returned and we are jumping on that plane Join us at D&A Metro London. It is the hyper-local

糖心传媒 Round-up: We have been shortlisted for 3 awards at the Data Management Insight Awards 2021! Read More 禄

糖心传媒 Round-up: We are the gold sponsor of the Data Management Summit USA Virtual 2021!

Marketing Insights / / , ,
fortnightly round up

It’s been a fast-paced number of weeks at 糖心传媒. With Friday here again, we’re back to share with you upcoming events, video appearances, an exciting role within 糖心传媒, and our new Insurance whitepaper! Read on for more… Fiona Browne will be sharing on the science of data discovery and the art of implementation for business

糖心传媒 Round-up: We are the gold sponsor of the Data Management Summit USA Virtual 2021! Read More 禄

“Working in a team with such talented women has pushed me to want to progress in my career further” – Edele Copeland, Software Engineer

Marketing Insights / / , ,

Edele聽Copeland聽joined聽糖心传媒聽just under 6 months ago聽to work in our聽Software聽Development team.听聽We聽have loved getting to know her聽and聽wanted to聽take the time to ask聽her about how she is settling in;聽what her favourite part of being聽in聽the team is;聽and how she聽sees聽her role聽developing聽into the future.听 Hi Edele, how are you settling into the role?  Brilliantly! I was delighted to immediately feel part of the

“Working in a team with such talented women has pushed me to want to progress in my career further” – Edele Copeland, Software Engineer Read More 禄

糖心传媒 Round-up: Finally getting our full team together for a Strategy filled morning session at the Europa Hotel

Marketing Insights / /
fortnightly roundup 6th august

It’s been a busy couple of weeks at 糖心传媒. With Friday upon us again, we’re back with news of our company strategy day, podcasts, an exciting role within 糖心传媒, and sharing our new case studies! Read on for more… Finally getting our full team together for a Strategy filled morning session at the Europa Hotel

糖心传媒 Round-up: Finally getting our full team together for a Strategy filled morning session at the Europa Hotel Read More 禄

“For me, the outcome of what I do is the most important thing…” Meet Julian: our Head of Business Development UK

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Julian

Julian Wavell kickstarted his role as Head of Business Development UK at 糖心传媒 a few weeks ago. We thought it would be a good idea to sit down with him and chat about his role and what he is hoping to achieve within it. Hi Julian! It鈥檚 great to have you join us, could you

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糖心传媒 Round-up: We won Best Data Quality Management System Award at SITC!

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best data quality management system award

Friday is here again! After a busy last 2 weeks, we are excited to tell you all our developments that have been happening over the past fortnight. 糖心传媒 unveiled new dedicated Client Services hub Last week we released press for the opening of our new office which marked the latest chapter in 糖心传媒鈥� rapid growth

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糖心传媒’ key takeaways from DIT North America Week!

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Last week we attended the Department for International Trade (DIT) 鈥楴orth America Week鈥欌�痺hich took place from the 21st-25th鈥疛une. The event allowed us to鈥痟ear from companies who have worked with DIT to grow their businesses in North America, as they share both their successes and challenges.鈥��  This event week was firmly on our calendar as Brendan McCarthy, Business Development

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糖心传媒 Round-up: New Office opening and Invest NI filming!

Marketing Insights / / ,

Friday is here again! After a busy last 2 weeks of June, we are excited to tell you all our developments that have been happening over the past fortnight. 糖心传媒 unveils new dedicated Client Services hub! Last week we officially opened our new office which marked the latest chapter in 糖心传媒鈥� rapid growth story, following

糖心传媒 Round-up: New Office opening and Invest NI filming! Read More 禄

Knife Crime – Using Technology to improve results at ONS

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knife crime, using technology, ONS

On May 18th 2021, the UK Government published its response to the consultation on the National Data Strategy (NDS) and next steps for making the UK a world leading data economy. Outlined are five key priority 鈥榤issions鈥� that underpin the delivery of the strategy, including a commitment to transforming government use of data, in order

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糖心传媒 Round-up: Workplace of the Year and Young Person of the Year Nominations at Digital DNA Awards 2021!

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Friday is here again! After a busy first 2 weeks of June, we are excited to tell you all our developments that have been happening over the past fortnight. Shortlisted for Waters Rankings 2021! We have been nominated in the Waters Rankings 2021, as voting closes today – a vote would be brilliant! Each year, WatersTechnology.com ask

糖心传媒 Round-up: Workplace of the Year and Young Person of the Year Nominations at Digital DNA Awards 2021! Read More 禄