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Marketing Insights

This marketing insights section includes a number of聽pieces authored by different members of the marketing team led by Matt聽Flenley.听

Moving forward this section will incorporate the perspectives and insights聽into聽the marketing聽data world.聽The team most notably,听recently have聽begun curating a series of blogs entitled 鈥極ur Team鈥�, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will聽make familiar the members of the team and we hope for you,聽it can clarify who can best solve your inquiry or best answer your question.听We also have begun composing pieces surrounding the culture that we have with聽糖心传媒, most recently shining a light on the 鈥楻unners and Riders鈥� club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the 鈥業nternational Breakfast Days鈥�, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team;聽we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

糖心传媒 took part in the UK-Thailand Tech Export Academy Mission!

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A month ago today, marked the final day of the Department for International Trade (DIT)‘s UK-Thailand Tech Export Academy Mission. Thank you (or should we day 喔傕腑喔傕腑喔氞竸喔膏笓) for superb introductory calls!  One major focal point of the Smart City agenda is galvanising the effective use of data to make the communities we live in a safer and more prosperous place to be. Discussions emerged on […]

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糖心传媒 Round-up: We have been shortlisted for Waters Rankings 2021!

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round-up

Friday is here again! After a busy last 2 weeks of May, we are excited to tell you all our developments that have been happening over the past fortnight. Shortlisted for Waters Rankings 2021 We have been shortlisted for the Waters Rankings 2021. Each year, waterstechnology ask their readers at investment banks, asset management firms,

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Branding your company in the US 鈥� GBBC Workshop – Key takeaways

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new york, branding

Last week we had the pleasure of joining a GBBC Workshop on the topic of 鈥楤randing your company in the US鈥�. The session was led by Theobald Fox and centered around key tips for companies to consider in terms of branding and clarifying value proposition in relation to the US market.  For 糖心传媒, this event was

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Global RegTech Summit Virtual 2021 | 糖心传媒’ key takeaways

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global regtech summit

The fourth annual Global RegTech Summit was hosted between 11-13th May 2021, as a virtual event to connect the global RegTech community. We attended the event which allowed us to hear debates and presentations from key RegTech leaders and innovators leading the shift to digital.   As the recent report by Erwin and FIMA demonstrated, one of the biggest headaches for data leaders in financial services is

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Landing a Successful Bank-FinTech Partnership in the US – DIT Event – Brendan McCarthy

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new york partnerships, fintech banking

Brendan McCarthy attended the Department for International Trade鈥檚鈥�(DIT) 鈥楲anding a Successful Bank-FinTech Partnership in the US鈥欌�痚vent which鈥痶ook place last week.鈥�  As part of Invest Northern Ireland鈥檚 鈥楪raduate to Export鈥� programme, Brendan will travel to the United States later this year to represent鈥切拇解�痠n the region. 鈥淢y role in-market will help drive鈥切拇解�欌�痠nternational expansion plans by sourcing new business and potential partnerships within North America. This

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The Future of InsurTech | Post event reflection with Jamie Gordon

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the future of insurtech

 Jamie Gordon attended Digital DNA鈥檚 Future of InsurTech event on 28th April. Here, he reflects on the biggest developments InsurTech is making to the Insurance industry, as well as some age-old challenges still to be faced.  Recent advancements across technology have vastly transformed many traditional industries. Much like banking and financial services, the insurance industry is being disrupted by traditional

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Giro Datactica is finito! 4713km is complete and we have reached Milan!

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datactics, giro datactica, 3471km

The Runners and Riders club started the challenge to help get people more active in the better weather of April, with the aim of reaching Milan, Helsinki and Vilnius (where some of our colleagues are based) in just 4 weeks. We managed to complete that challenge with some amazing distances being racked up by participants; aiming for 3,471km overall, we accumulated a combined total of 4713.58km!  The challenge

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糖心传媒 Round-up: From receiving 拢2m growth investment to the RegTech Ireland Map!

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from receiving 2 million growth investment, regtech ireland map

This round-up, we are excited to tell you all our developments that have been happening over the past fortnight! 糖心传媒 receives 拢2m growth investment The investment was led by Par Equity, an Edinburgh-based investment firm that recently said it had a record year for capital deployed, despite the pandemic. It focuses on early-stage investments. Sales have

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From the world of Formula 1 to the growing Tech scene in Belfast… Meet Martin, our Data Management Consultant

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martin vance, from the world of fromula 1 to the growing tech scene in belfast

鈥淥ne of the main things I want to put across is that I was willing to move from a big company and a sport I was passionate about to come to work in Belfast鈥�  Martin Vance joined our team 15 months ago as a Data Management Consultant, helping our clients solve real-world data management problems. As someone

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CDO and Data Leaders Global Summit 2021 | Interview with Michael Lynch

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cdo and data leaders global summit, edm council, michael lynch

Last week we attended the CDO and Data Leaders鈥� Global Summit 2021 hosted by CDO Magazine and EDM council.  The goal of the event is to spotlight innovative thought leaders and to provide an opportunity to share and exchange new ideas, technology trends and networking. Throughout the virtual summit, there were many discussions that took place on the theme of Leadership, Data

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鈥楩uture-proofing your data strategy for today鈥檚 complex regulatory environment鈥檤 An interview with Kieran Seaward

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future proofing your data strategy for today's complex regulatory environment

鈥淭he rising demand for data analytics and the need to increase automation using AI/ML technologies mean there has never been a greater need for having a solid foundation of accurate and timely data in order to ensure accessibility, consistency, and accuracy鈥�.        On 29th April, Kieran Seaward, Head of Sales took part in a panel discussion entitled 鈥淔uture

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“How to conquer data and drive automation in banking and financial services” | An interview with Matt Flenley

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As we know FinTech is changing the way people bank and the way of course banks wish to operate. Our very own, Marketing and Partnerships Manager Matt聽Flenley聽contributed to a webinar discussing how to conquer data and drive automation in banking and financial services. The session sought to unpack the best practices for聽using technology and optimising

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糖心传媒 Round-up: From becoming the newest member of the Belfast Chamber to making it into the Tech Nation UK FinTech Spotlight

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belfast charter, tech nation, fintech

Friday is upon us again! After a busy 2 weeks, this round-up we are excited to tell you all our developments that have been happening over the past fortnight. Stuart Harvey took part in the National Strengths – Findexable Report Launch for UK FinTech week The new Department for International Trade (DIT) report highlights the strengths of the

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‘Establishing a strong data management foundation for trusted and connected data to drive data science and AI’ | An interview with Kieran Seaward

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Yesterday, 28th April, Kieran Seaward, Head of Sales took part in a panel discussion entitled 鈥楨stablishing a strong data management foundation for trusted and connected data to drive science and AI鈥�. He spoke alongside Andrea Smith, BNY Mellon; Stan O鈥橫arra, Invesco US; Malavika Solanki, The Derivatives Service Bureau, and Robert Wallos, West Highland. The panel was then moderated by Niresh Rajah.  The

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“I am really passionate about helping young people to understand mathematics and to showcase to them the wealth of opportunities in front of them!…” Meet Edele: our new Software Engineer

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software engineer, women in tech, stem, mathematics, software development, queens, university, tutor

Edele Copeland has joined our team this week as a Software Engineer. We thought we would sit down and find out a bit more about who she is, how she has come to 糖心传媒, her goals and ambitions. Read on to get to know her better鈥�  Hi Edele! It鈥檚 great to have you on board. What can you tell me about

“I am really passionate about helping young people to understand mathematics and to showcase to them the wealth of opportunities in front of them!…” Meet Edele: our new Software Engineer Read More 禄

Collision 2021 | Post Event Interview with Tania Ahmed

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Tania Ahmed, Digital Marketing Specialist at 糖心传媒 attended Collision, the Toronto based tech conference that took place from 20-22nd April.   Collision is one of the biggest tech conferences in the world, and we were delighted to be in attendance. We caught up with Tania to hear all about the event and hear about the key takeaways and

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How to establish data quality and data governance for analytics | An interview with Matt Flenley

Marketing Insights /

Matt Flenley took part in a Data Management Insight webinar on the topic of 鈥楬ow to establish data quality and data governance for analytics鈥�. He spoke alongside Viral Vyas of HSBC, Ellen Gentile of SMBC, Semarchy鈥檚 Nick Jepson, and Bloomberg鈥檚 David Tabit. Moderation was ably provided as ever, by A-Team鈥檚 Sarah Underwood.   The webinar allowed the speakers to unpack聽the key challenges of data quality and governance and how data quality and data

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糖心传媒 Round-up: Being Included In Pwc鈥檚 Scale Wealthtech Programme To Being Named As One Of 10 Companies To Watch Out For By Silicon Luxembourg

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Friday is here again! After a busy 2 weeks, we are excited to tell you all our exciting developments that have been happening over the past fortnight 糖心传媒 is included in PwC’s Scale | WealthTech programme! To kick-off, we delightedly announced that 糖心传媒 has been included in PwC’s Scale | WealthTech programme! We are delighted

糖心传媒 Round-up: Being Included In Pwc鈥檚 Scale Wealthtech Programme To Being Named As One Of 10 Companies To Watch Out For By Silicon Luxembourg Read More 禄