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Marketing Insights

This marketing insights section includes a number of聽pieces authored by different members of the marketing team led by Matt聽Flenley.听

Moving forward this section will incorporate the perspectives and insights聽into聽the marketing聽data world.聽The team most notably,听recently have聽begun curating a series of blogs entitled 鈥極ur Team鈥�, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will聽make familiar the members of the team and we hope for you,聽it can clarify who can best solve your inquiry or best answer your question.听We also have begun composing pieces surrounding the culture that we have with聽糖心传媒, most recently shining a light on the 鈥楻unners and Riders鈥� club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the 鈥業nternational Breakfast Days鈥�, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team;聽we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

糖心传媒 Round-Up: Bloor Research Platinum Award & The SoftwareReviews Data Quality Quadrant

Marketing Insights / / , , , ,

Welcome to our fortnightly round-up from 糖心传媒, highlighting some great moments of achievement for us…  Bloor Mutable Award 2021  Just like the blink of an eye, Friday is upon us again and it鈥檚 time for us to tell you all the exciting developments that have been happening over the past two weeks!  To kick-off, we delightedly announced this […]

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Meet Roisin Floyd: our new graduate research associate and writer

Marketing Insights / / , ,
Our team Roisin, Graduate Research Associate and writer

Following hot on the heels of Michael Lynch and Brendan McCarthy, our latest new recruit is Roisin Floyd, joining the marketing team as our brand new graduate research associate and writer. We thought we would sit down and find out a bit more about who she is, how she has come to 糖心传媒, her goals

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Easy Integration, Quick Results and Empowering Data People are Top 3 Priorities To Reduce Bad Data Risk

Marketing Insights / /
Easy Integration, quick results and empowering data people

Making the right judgement calls on data strategy is something that all data leaders have to face, knowing the importance of reducing the risk of bad data across the organisation. In this blog, we delve deeper into the main points that our clients are considering when evaluating how to address the challenge of data risk.

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Meet Michael: our new Graduate to Export Business Development Executive

Marketing Insights / / , ,
Our Team, Michael Lynch, Business Development Executive, Japan, Graduate to Export, Ulster University, Invest Northern Ireland

Michael Lynch is one of our brand new Business Development Executives, joining the team as part of Invest NI鈥檚 Graduate to Export programme. As a recent PPE graduate, he is keen to get stuck into a career in the technology space and we are delighted that he has joined our growing team. We thought we

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糖心传媒 Round-Up: From speaking on the Finnovate Show to welcoming our new Graduate to Export team members!

Marketing Insights / / , , , ,

A Finnovate Show Appearance  Just like that it鈥檚 Friday again and it鈥檚 time for us to update you on the excitement that鈥檚 been happening at 糖心传媒 over the past fortnight.  Matt Flenley recently spoke on the Finnovate Show, a podcast that gives a space for financial service leaders that are leading change and innovation a chance to share. The podcast covered topics including how 糖心传媒 has evolved

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Meet Brendan: our new Graduate to Export Business Development Executive

Marketing Insights / / , ,

Brendan McCarthy is one of our brand new Business Development Executives, joining the team as part of Invest NI鈥檚 Graduate to Export programme. As a recent Business graduate, he is keen to get stuck into a career in the technology space and we are delighted that he has joined our growing team. We thought we

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International Women’s Day at 糖心传媒! Meet our great team!

Marketing Insights / / , ,

It鈥檚 International Women鈥檚 Day! At 糖心传媒 we are proud to buck the trend for proportion of tech roles held by women. More than that, we are lucky to have such a strong presence of female experts and leaders in the company. Today especially we want to thank them for all they do for us at 糖心传媒 and share with you a bit about who they are, what they do, their

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Weekly round-up: from Global InsurTech Summit to getting your people excited about data!

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It鈥檚 Friday…this week was a phenomenally busy one!  We attended the Global InsurTech Summit 2021, which took place this week from Tuesday to Thursday. Throughout the 3-day summit, we got to engage with many keynotes, talks and presentations delivered and hosted by experts within the InsurTech industry. It was interesting to unpack what the pain points are within the industry and how processes

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糖心传媒 is involved with the KTN: AI for Services UK Tour!

Artificial Intelligence (AI) & Machine Learning (ML), Marketing Insights / / , ,

The first stop on the AI for Services UK Tour will be Northern Ireland curated by the fantastic team at Invest Northern Ireland and Innovate UK! We are delighted that聽糖心传媒聽will be one of the companies involved, the aim of the event is to discover the innovation taking place across the UK in the professional and

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Meet 糖心传媒 at the DIT New York RegTech Roadshow!

Marketing Insights, Sales Insider / / , , , , ,

糖心传媒 is a part of the cohort of companies joining the DIT Virtual RegTech themed roadshow this week. The DIT鈥檚 RegTech Roadshow takes place virtually with the aim of providing ten innovative UK-based RegTech companies with the opportunity to meet industry stakeholders, regulators and potential partners.  糖心传媒 will be visiting New York virtually alongside Acin AMPLYFI, AutoRek, ComplyAdvantage, Finreg-E, FNA, Solidatus, Suade Labs, and TAINA Technology Limited. The delegation this year is one of the

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The Open University Business Ethics talk & 糖心传媒

Marketing Insights / / , , ,
Business Ethics

Matt聽Flenley, Marketing and Partnerships Manager at聽糖心传媒聽will be speaking this week at The Open University, delivering a talk on Business Ethics. Prior to The Open University, we thought it would be a good idea聽to have a chat and find out why this topic, what other views he hopes to talk about,听and the importance of business ethics,

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National Apprenticeship week

Marketing Insights / / , ,
apprenticeship

We thought we would mark this week by involving our very own Systems Administration apprentices, Natalie Walsh and Victoria Wallace, who are completing their apprenticeship alongside studying at Belfast Met.  We sat down and chatted to them all about their experience in technology so far, their apprenticeship, the skills they have been acquiring and of course,

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A wellness week take-over at 糖心传媒!

Marketing Insights / / ,
Wellness Week, 糖心传媒

The heart of 糖心传媒 revolves around our people This week at 糖心传媒 was Wellness Week, a week we set aside in our calendars to engage in wellness-based activities.  We believe in the importance of taking care of your wellbeing at 糖心传媒, and we understand that the past year has been extremely difficult and challenging due to

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The Power of Collaboration and Community, in the words of Matt Flenley

Marketing Insights / / , , ,

In January 2021, our very own Marketing Manager, Matt Flenley spoke to Georgia Halston of Halston Marketing, to unpack the power of collaboration and community. In this piece, Matt discusses the recent triumphs and the strategies that he deems as critical to remaining resilient, and relevant to both existing and new customers throughout 2021 and

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The UK FinTech Mission has kickstarted 鈥� we will be there, come see us

Marketing Insights / / , ,
UK Fintech mission

The UK Department for International Trade (DIT) and Scottish Development International (SDI) organised a unique setting for exchange and discussion on the latest trends, demands and solutions in finance and banking,听insurance聽and investment between UK聽FinTechs聽and Swiss and Austrian organisations.听 糖心传媒 is proud to be one of 37 UK tech firms to be selected across a wide range

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2021: Our 糖心传媒 Round Up Has Returned! Certifications, awards and more.

Marketing Insights / / , ,

Welcome back to our round up. We thought we would take a bit of time to update you on what we have achieved and some important news about being accepted onto Government purchasing frameworks. The first of which is G-Cloud. This framework enables suppliers of cloud-based solutions to be made available through a front-end catalogue called the Digital Marketplace.

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3 Steps To Create A Data-Driven Culture: How To Empower Everyone To Be A Data Citizen

Marketing Insights / / , , ,

As we all know the amount of data in all areas of life is growing rapidly. At the same time, complaints from business teams about the poor quality of data are on the rise. This escalation in negativity is no good for anybody! So where should business and data leaders start to confront this problem?

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How To Reduce Your Time Spent On Data Quality Down From Three Weeks To Three Hours

Marketing Insights / / , ,

How many times have you come up against the block of 鈥渢hat鈥檚 just how long things take here鈥�? As soon as a firm grows to a size where it needs enterprise IT architecture, changes 鈥� understandably – need to have greater scrutiny, and that takes time. Time, however, is a double-edged sword. If a change

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